Social Media Posts Helps Sharing

Social Media Posts Helps Sharing: We are living in a world known as the digital world. Where technologies keep on changing day by day. This technology is the lifeblood for the entertainment industry. As whatever news events happen over there they share it with the help of this technology medium only. Earlier this news and happening was limited only to news channels, radio, and television. But nowadays with the emergence of the Internet and with having smartphones in every body’s hand all the barriers of communication have been eradicated. The emergence of social media has also made it quite easy and simple to communicate with people all around the globe by making the experience organized and sophisticated.

As we all know more than 70% of social media users are active very active in all aspects. There are some people who spend hours searching for reading and sharing the news. Thus the entertainment industry is relying very much on this medium. It can be said that In a nutshell, the main push of entertainment news growth has been changed and will continue to be in this digital era fuelled by social media.

Now a day’s people can easily share their experience and concerns on any news on the social media platform. Studies have revealed that over 60 percent of adults are using multiple social media platforms online. Today The ratings of any new or existing TV shows and films highly depend on the audience reviews and comments they leave on social media networks. It is being noticed that the more a show is discussed by its viewers on any social media platforms, the prospects of it remaining popular in the market increases more. Even simple hashtags and informal reviews like ‘Must See’ make it easy to track the conversation and help in determining the success of the movie or series.

Today celebrities have also become an active part of social media. As the people want to know about what their role models do in there day to day life. Thus celebrities grasp this opportunity and thus using it to become the trendsetters in the markets. For example posts like #atthestudioselfie, #makeupfreeselfie etc influence the celebrities fans a lot and they, in turn, follow the same trend among there communication people.

Today social media has changed the entertainment experience. With the use of DVR and PVR decoders, people are easily able to record their programme and can see them whenever they are free and want too. With the increase in usage of smartphones, day by day people is using its VOD platforms to develop apps that can enable millions of users to access content from anywhere around the globe. For example, youtube help in going any news viral in a few hours only. This has made a tremendous change in the entertainment industry.

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Any news related to Bollywood, tolly wood goes viral with plenty of videos in hours. In fact, people love to watch and gets excited when they see any new trailer of film or series in youtube and start it sharing and posting it on their social media with hashtags like wanna see, waiting and many more. This makes the filmmaker aware about what people are expecting from the film. With the likes, reviews and there comment they can easily check and if any changes are required can be done earlier only before the film gets released. Thus the social media is helping them a lot.

But as the coins have two sides same is the case with social media too. It has many advantages to entertainment news like one can know what people are liking about their films, serials etc. with the help of social media people have earned lots of money too. But it has many disadvantages too like People always remain excited to know about their favorite celebrity scandals and gossip. But the influence of social media has changed this simple scandal from a simple form of entertainment to a raging obsession making the quality of news worse, allegations more outrageous, the pictures more intrusive, but oddly and the stories juicier.

For example: during the time of elections in America in August 2016, an ongoing fake news article on Facebook has given rise to great controversy and uproar. Many fake news articles were posted in social media that time, some of them were related to the elections and each of them got over a billion hits, and one even ended up being published by a well-known news agency without disclaimers. That’s the negative part of social media.

Entertainment part of everyone life. As today people are more dependent on Netflix and Amazon web series videos and thus these entertainment people are earning huge amount from it. Like the trailer of Mirzapur effected everyone. Till date, people are watching the series. Thus social media plays an important role in the entertainment industry. Even though it has its own disadvantages, but we know not a single thing is perfect. Social media is just like the match stick if you want it can be used to lit up a candle or it can be used to destroy a house. All depends on human usage.

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PostPapa